Joshua Jason

Founder and Owner

(Los Angeles, 1972) Is the founder and owner of JJPR, which boasts an international list of filmmakers, writers and design experts.

Jason specializes in spearheading Academy Award Campaigning in Specialty Categories, as well as being one of the most sought-after publicists for independent authors and publishers.

Before establishing JJPR in Los Angeles, Jason worked at various PR agencies, and in that capacity, was attached to The Jim Henson Company ™, GMI Media, Penguin Putnam Consumer Products which included all Peter Rabbit properties as well as Eric Hill’s award-winning Spot series of pop-up books. 

Jason also contributed to the planning and execution of the AFI Celebrity Golf Classic from 1997 to 1999 . Jason has also worked as PR facilitator for MAC cosmetics, Gendarme Fragrances and Alfred Dunhill, as well as ULTRASUEDE and the Gene Marshall collectible doll series.

Before launching his career in public relations, he worked at Onyx Enterprises, an international photo agency, and in that capacity, worked on several photo shoots with some of the top photographers today including Herb Ritts and Dan Winters.

Holds a BA in English Literature from UC Berkeley as well as a minor degree in Scandinavian Literature. Member of the Academy of Motion Pictures, Arts and Sciences (AMPAS) in the Marketing and Public Relations Branch, and also a long standing member of BAFTA and ASIFA-Hollywood.

He currently resides in Los Angeles and also holds dual US/UK citizenship

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Álvar Carretero

Head of Awards & Global PR

(Burgos, Spain, 1990) A passionate film enthusiast, Álvar Carretero began his career as a Business Developer for ArtVideo Studio in Madrid and assisted award-winning producer Manuel Cristobal. In 2013, he moved to Los Angeles, working for EGEDA US and supporting the first Premios Platino in Panama, while also serving as Marketing Outreach Director for the Guadalajara International Film Festival in LA.

In September 2014, Carretero joined JJPR, where he is currently in charge of client/voter relations, outreach strategies, and special international projects. He also manages film festivals and special projects, focusing on Latin American initiatives and his home country, Spain. He is also involved with several production and entertainment projects in Europe and the US at varying stages of development through his company DE LA REINA.

Carretero’s expertise extends to media buying, with roles at Amazon Prime Video and OMD for AppleTV+. He participated in campaigns for films like “On the Rocks,” “Argentina 1985,” “Greyhound,” and “Wolfwalkers,” as well as TV shows like “The Morning Show.”

Involved in film festivals, Carretero has led international PR and talent strategy for the Monterrey International Film Festival since 2023. Additionally, he has been a jury member and panelist at various festivals, including the Miami Film Festival, Palm Springs International Film Festival, and Semana del Corto de Madrid, among others.

Carretero also engages in academic work, delivering talks and masterclasses at universities and forums. He has been a member of the Spanish Film Academy (Academia de las Ciencias y las Artes Cinematográficas de España) since May 2017, the Venezuela Academy of Cinema since 2023, and ASIFA-Hollywood.

He holds a BA in Film, TV & Radio with a Minor in Audiovisual Marketing from the University of Navarra (Spain) and a Business and Management in Entertainment and Producing Certificate from UCLA. He has held dual US/Spanish citizenship since 2024.

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Mariana Méndez

Head of NY Office & Events and Short Films.

(Guadalajara, Mexico, 1992) Mariana is a film producer and awards publicist based in New York City. Since 2017, as part of JJPR, she has supported the execution of Academy Award® campaigns for entertainment companies such as Amazon, Apple, Focus Features, GKIDS, Searchlight, and Warner Bros., as well as campaigns for the Oscar® winning shorts Skin (2019) and The Neighbor’s Window (2020), along with five other nominated shorts.

Through her production company, Mindsoup, she has produced several acclaimed short films including Oscar® nominated shorts in both the live action and animation spaces. Her latest animated short film, Humo, was shortlisted for the 96th Academy Awards® and nominated for an Annie Award.

She holds an MBA from New York University’s Stern School of Business, is a member of the Producers Guild of America (PGA) and sits on the board of the Jalisco Film Commission.


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In addition, JJPR has a team of seasoned collaborators & publicists adapted to the needs of clients during awards season, events and festivals.